For Gymreapers®, we leveraged our design expertise to elevate the brand across multiple touchpoints, from digital presence to apparel and brand innovation. Through a combination of bold, performance-driven aesthetics and functional design, we created web assets that reinforced the brand’s hardcore fitness ethos while ensuring a seamless user experience. Additionally, our work in industrial design played a key role in enhancing the brand’s physical presence, most notably through an innovative booth design for the Arnold Bodybuilding Expo. This booth was a fully immersive experience, built to command attention while embodying the strength and grit of Gymreapers. By integrating bold visuals, strategic layouts, and interactive elements, we created a space that not only showcased the brand’s products but also engaged attendees in a way that left a lasting impact.